Dentsu PR Consulting Business Guidelines
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Promotion/
Communication objectives
Phase1
Current state analysis/ Issue identification
Current state awareness and issue identification by consumer, stakeholder surveys, etc.
Phase2
Strategy formulation/ Action planning
Building strategy and action plans for solving issues
Phase3
Promotion/ Communication Content dissemination
Action program execution and verification of effectiveness (KPI management)
Differences in Domestic and Overseas Perceptions
[Domestic]
Comprehensive content dissemination design based on thorough familiarity with PESO media characteristics and information distribution structures
In Japan, where information structures revolve around mass media, we carry out promotion and communication by designing comprehensive content dissemination campaigns based on thorough familiarity with the characteristics of each type of PESO (Creative + Paid/Earned/Shared/Owned) media and information distribution structures, centering around media relations.
[Overseas]
Content dissemination engaging journalists and the like, with private shows and owned media as starting point
Overseas, where media structures are less entrenched, owned media and exhibits at large-scale conventions are also main content dissemination means, but our promotion and communication also take into account recent trends, such as engaging journalists for private shows and making use of owned media-centered content dissemination and video content.
Shared Awareness in Japan and Overseas
[Points in Common (1)]
Creating topicality with the image of products and services being taken up by others
Now that the impact of social media has come to be above that of traditional media, our aim is not to control information but to provide materials and topics that remain in circulation for as long as possible. Among the methods are providing content that lives on social media, holding events that are taken up by influencers, showing locations and products that make for good photo material, and promoting through unexpected images of products and services being taken up by others.
[Points in Common (2)]
Well- timed amplifying and spreading of topics aligned to matters of high interest to many people and their needs
By creating the opportunities for well-timed promotion and communication about topics aligned to matters of high interest to many people and their needs, considering seasonality, timeliness, social trends, novelty, etc., we build topicality while amplifying and spreading topics.
Overview of Provided Services
PESO content dissemination
Staff thoroughly familiar with the characteristics of each type of PESO (Creative + Paid/Earned/Shared/Owned) media, as well as information distribution structures, design comprehensive content dissemination and carry out promotion and communication campaigns.
Retainer Support Program
Applying our wealth of relationships and know-how acquired over more than 60 years, we provide powerful support for the creation and dissemination of news from a media standpoint (consumer standpoint). We will also help you with raising the level of your promotional skills and with building a system that can run on its own.
Related works
Hitachi, Ltd.
Honda Motor Co., Ltd.
Japan Airlines Co., Ltd.
Honda Motor Co., Ltd.
Honda Motor Co., Ltd.
BANDAI SPIRITS Co., Ltd.
Japan Airlines Co., Ltd.
Tsumura & Co.
Related Insight
Related materials
Company Brochure
This is the company profile of Dentsu PR Consulting. This document clearly summarizes our philosophy, services, strengths, and achievements. It introduces our efforts in supporting companies and organizations in solving their challenges across a wide range of areas, including PR strategy, digital initiatives, and risk management, with reputation management as our core focus. Please use this as a reference when considering your company’s public relations and communication strategy. (15 pages total)
About Our Global Promotion and Communication Support
PR Consulting Dentsu’s global PR support is distinguished by its strategic planning that takes into account the differences in PR environments and cultural backgrounds across countries and regions, as well as by its strong execution capabilities. We offer public relations and communication support tailored to the specific needs of Japanese companies aiming to expand into overseas markets, and for international companies seeking to enter the Japanese market. In response to the rapid evolution of digital technology and social media, we also provide one-stop PR solutions that cover the entire process—from strategic planning and execution to performance evaluation.
Service list
Crisis ＆ Issues Management
Media Relations
Digital PR
Event
PR Consulting
Research＆Analysis
Advertorial & Tie-in
Communication Materials Production
PR Measurement
PR Training & Workshops
About Dentsu PR Consulting
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