In April 2024, Honda introduced the HuNT Package for its compact SUV VEZEL, designed for people who enjoy both urban life and outdoor activities.

A survey of working adults in their 20s and 30s across Japan revealed that three out of four respondents felt it was difficult to make new friends after entering the workforce. At the same time, activities such as outdoor experiences, traveling, driving, and games were identified as opportunities that help deepen relationships with acquaintances and friends.

To create opportunities for adults to build stronger friendships, Honda developed “OuTDooR Hunting Card by VEZEL,” an outdoor communication game that encourages people to connect while enjoying nature.

The game uses two types of cards: “VEZEL Words,” adjectives taken from the VEZEL catalog that reflect the car’s features and brand concept, and “OutDooR Words,” nouns representing nature or people. Players select one card from each category to set a theme, then search the surrounding natural environment for something that matches the theme. Participants present their findings by photographing them with a smartphone or bringing the item itself. Players vote on the discovery that best matches the theme to determine the winner.

The card set was offered in limited quantities to visitors who completed a survey at the Honda Welcome Plaza Aoyama in Tokyo.
https://kyodonewsprwire.jp/release/202407163646