Companies, organizations, government entities, and others expanding their reach globally, with the aim of expanding high-quality business or other services overseas, have three main objectives in conducting global PR. We have a diverse lineup of solutions and programs to help them achieve these purposes.
●To promote their corporate and product brand.
(Including promoting understanding of their corporate activities)
●To achieve quality recruiting and obtain global human resources.
●To build a favorable image enabling local business to be conducted smoothly. Etc.
In addition to such matters as awareness of trends given the differences in domestic and overseas PR environments and the growing impact of social media and platformers, essential processes include analysis of the current stateand issue identification to gain an awareness of your company’s position and potential, such as the company/product name recognition and brand image in the target country. Based on this awareness, we then provide one-stop PR activities in the target country, such as PR strategy formulation/action planning and specific promotion and communication of information.
Promotion/
Communication objectives
Current state awareness and issue identification by consumer, stakeholder surveys, etc.
Building strategy and action plans for solving issues
Action program execution and verification of effectiveness (KPI management)
This is the company profile of Dentsu PR Consulting. This document clearly summarizes our philosophy, services, strengths, and achievements. It introduces our efforts in supporting companies and organizations in solving their challenges across a wide range of areas, including PR strategy, digital initiatives, and risk management, with reputation management as our core focus. Please use this as a reference when considering your company’s public relations and communication strategy. (15 pages total)
PR Consulting Dentsu’s global PR support is distinguished by its strategic planning that takes into account the differences in PR environments and cultural backgrounds across countries and regions, as well as by its strong execution capabilities. We offer public relations and communication support tailored to the specific needs of Japanese companies aiming to expand into overseas markets, and for international companies seeking to enter the Japanese market. In response to the rapid evolution of digital technology and social media, we also provide one-stop PR solutions that cover the entire process—from strategic planning and execution to performance evaluation.