Honda introduced a new model, N-BOX JOY, in its popular N-BOX series in September 2024. The vehicle was developed to create a space where drivers can be more themselves and enjoy everyday moments with excitement. A key feature of the N-BOX JOY is the “Flat Terrace,” a terrace-like space created by folding down the rear seats, resulting in a fully flat floor that extends to the back of the vehicle, allowing passengers to stretch out and relax in their own space.

To celebrate the launch of N-BOX JOY, Honda held an experiential event titled “＃うちらのJOYなカフェ” (#OurJOYfulCafe). The event reimagined the vehicle’s signature “Flat Terrace” as a cozy café terrace filled with favorite items, allowing visitors to experience the flexible and enjoyable ways to use the N-BOX JOY.

Four N-BOX JOY vehicles were displayed in a café-style space, each styled by one of four different popular young models or influencers. The vehicles were paired with an original drink created to match its style, creating a café environment where visitors could relax and enjoy the experience with friends and family.

At #OurJOYfulCafe, four vehicle displays allowed visitors to experience the spacious “Flat Terrace” and discover a new way to enjoy cars—as a relaxing space that fits their lifestyle.