The JAL Group promotes sustainability through its business activities to help address social issues and build a better society.

In the summer of 2024, when international and domestic travel demand was recovering following the pandemic and overtourism was also emerging as a social concern, JAL launched a co-creation workshop titled “JAL Children’s Future Development Headquarters.” The program targeted elementary school students in grades 3 to 6—the generation that will shape the future—and invited them to learn about sustainability and propose ideas for future travel that is kind to everyone.

Participants joined the program as “JAL Children Employees,” learning about JAL’s sustainability initiatives while developing ideas for sustainable air travel through workshop activities and presentations. The flexible thinking and new discoveries generated from a child’s perspective not only inspired the participants themselves but also encouraged changes in awareness among their parents and JAL employees.

The ideas proposed by the children were compiled into video content and shared through JAL’s owned media, including social media channels, and in-flight monitors. The initiative created opportunities for consumers to think together with JAL about sustainability in everyday life.

https://www.jal.com/ja/sustainability/kakure/