2010.03.10
Execution
2007 marked the first year that the Nordic Word Ski Championships were held in Asia. The event was hosted in Sapporo, Japan from February 22 to March 4, 2007, and PR Consulting Dentsu’ media relations team played a key role in managing this world championship ski event, second in size only to the Olympic Games.
Hundreds of reporters from around the globe flocked to Sapporo to cover the event. To meet the needs of the media, press centers were setup in five locations in Sapporo, which ensured the delivery of timely information to reporters and provided them with sufficient space to work.
PR Consulting Dentsu was in charge of running the press centers and worked behind the scenes aiding in the overall management of the event. After each competition, reporters would head to the press centers where they would work on their stories. Time differences between Japan and reporters’ home countries often lead to late-night reporting. Our dedicated team also worked into the night assisting the press in their battle against jet lag and tight deadlines.
Related materials
Company Brochure
This is the company profile of Dentsu PR Consulting. This document clearly summarizes our philosophy, services, strengths, and achievements. It introduces our efforts in supporting companies and organizations in solving their challenges across a wide range of areas, including PR strategy, digital initiatives, and risk management, with reputation management as our core focus. Please use this as a reference when considering your company’s public relations and communication strategy. (15 pages total)
About Our Global Promotion and Communication Support
PR Consulting Dentsu’s global PR support is distinguished by its strategic planning that takes into account the differences in PR environments and cultural backgrounds across countries and regions, as well as by its strong execution capabilities. We offer public relations and communication support tailored to the specific needs of Japanese companies aiming to expand into overseas markets, and for international companies seeking to enter the Japanese market. In response to the rapid evolution of digital technology and social media, we also provide one-stop PR solutions that cover the entire process—from strategic planning and execution to performance evaluation.
Related works
Hitachi, Ltd.
Honda Motor Co., Ltd.
Japan Airlines Co., Ltd.
Honda Motor Co., Ltd.
Honda Motor Co., Ltd.
BANDAI SPIRITS Co., Ltd.
Japan Airlines Co., Ltd.
