In Japan, conservative attitudes to gender roles, and the firmly ingrained stereotype that housework is women’s work, can mean that misjudged attempts to challenge the status quo are met with considerable backlash. This project sought to account for such risks by developing data-driven messages, securing the advance cooperation of influencers, and preparing to respond to any potential criticism. External partners were leveraged in detailed planning and analysis, and the project successfully resonated with its target audience. This not only promoted a perception shift in individual households, but also created a path for a broader change in attitudes throughout Japanese society.
This is the company profile of Dentsu PR Consulting. This document clearly summarizes our philosophy, services, strengths, and achievements. It introduces our efforts in supporting companies and organizations in solving their challenges across a wide range of areas, including PR strategy, digital initiatives, and risk management, with reputation management as our core focus. Please use this as a reference when considering your company’s public relations and communication strategy. (15 pages total)
PR Consulting Dentsu’s global PR support is distinguished by its strategic planning that takes into account the differences in PR environments and cultural backgrounds across countries and regions, as well as by its strong execution capabilities. We offer public relations and communication support tailored to the specific needs of Japanese companies aiming to expand into overseas markets, and for international companies seeking to enter the Japanese market. In response to the rapid evolution of digital technology and social media, we also provide one-stop PR solutions that cover the entire process—from strategic planning and execution to performance evaluation.
Hitachi, Ltd.
Honda Motor Co., Ltd.
Japan Airlines Co., Ltd.
Honda Motor Co., Ltd.
Honda Motor Co., Ltd.
BANDAI SPIRITS Co., Ltd.
Japan Airlines Co., Ltd.