“I’m delighted to have this chance to help foster enjoyment of sports and I’m excited by my new role at Dentsu PR,” Obinata says. A five-time paralympian and winner of two gold, three silver and five bronze medals, Obinata, will continue serving as an officer of the Japan Paralympic Committee and assistant chairperson of the Paralympians’ Association of Japan.She will also continue to promote the advancement of sports for the disabled through speaking engagements and other activities.A valued Dentsu PR employee since 2007 Obinata intends to use her experience and knowledge as a paralympic athlete, to provide sports business and social business consulting services. When combined with the agency’s nearly 50 years of PR consulting experience and know-how, these will bolster the firm’s sports and social business domains.The sports business domain includes consulting and solutions services such as promoting sports for the disabled, communications activities for corporate teams and sports associations, and media training for athletes. As a consultant, Obinata will provide consulting and solutions services related to universal design for companies and sports associations.

Kuniko Obinata’s biographical details

April 1972 – Born in Tokyo

April 1992 – Entered Chuo University School of Law

March 1996 – Graduated Chuo University School of Law

April 1996 – Entered Japan Broadcasting Corporation (NHK)

June 2007 – Entered Dentsu Public Relations, Inc.

Currently employed in the Crossmedia Communications Department, Communication Design Division

About Dentsu Public Relations Inc.

Dentsu Public Relations Inc. has been Japan’s largest public relations agency since its inauguration in 1961. A pioneer in the field in Japan, the company has been helping Japanese and foreign clients communicate with their critical stakeholders – namely consumers, governments, investors, employees and communities – for nearly 50 years. Providing a comprehensive range of communication services, Dentsu PR is a wholly owned subsidiary of Dentsu Inc. Dentsu PR is headquartered in Tokyo with a branch in Osaka and is ISO 14001:2004 and ISO/IEC 27001:2005 certified. https://www.dentsuprc.com/