Tokyo, July 16, 2026 — Dentsu PR Consulting Inc. has won two awards in the Environmental and Sustainability Communications categories at the 2026 Golden World Awards for Excellence (GWA), an international public relations industry awards program organized by the International Public Relations Association (IPRA).

The award-winning project is “Tsugiki: Coffee Reborn,” developed for Tully’s Coffee Japan Co., Ltd. to address the coffee industry’s “2050 problem” by applying Tsugiki, a traditional Japanese grafting technique. The project was led by a team composed of members from Dentsu PR Consulting Inc. and Dentsu Inc.

Established in 1990, the GWA recognizes excellence in public relations practice worldwide, with this year’s entries judged by a panel of 34 public relations professionals selected from around the world. The IPRA Grand Prix for Excellence, the program’s highest honor, and the Global Contribution Award, which recognizes a campaign that contributes to the achievement of the United Nations’ 17 Sustainable Development Goals (SDGs), are scheduled to be announced at the awards ceremony in Athens, Greece, on September 25.

The award categories received at the GWA are as follows:

＜Project Overview＞
■Tsugiki: Coffee Reborn
Client: Tully’s Coffee Japan Co., Ltd.

Against the backdrop of the “2050 problem,” in which suitable land for coffee cultivation is projected to decline significantly, Tully’s Coffee Japan Co., Ltd. launched “Tsugiki: Coffee Reborn,” a project aimed at realizing sustainable coffee production. By applying Tsugiki, a traditional Japanese grafting technique, the project works with coffee producers overseas to regenerate endangered native coffee varieties distinctive to each cultivation region.
The initiative contributes to improving producers’ income while providing coffee farmers with a new and sustainable means of livelihood.

For further information about the Golden World Awards for Excellence (GWA), please visit the following website:
https://www.ipra.org/golden-world-awards/winners/

About Dentsu PR Consulting Inc.
Dentsu PR Consulting Inc. is a specialist public relations company within the Dentsu Group. Since its founding in 1961, the company has supported reputation management as a strategic partner to corporations, government agencies, local governments and organizations in Japan and overseas. Through data analysis, insight-driven content development and optimal information distribution design, Dentsu PR Consulting works with clients to contribute to social innovation. The company has been named Japan Consultancy of the Year and North Asia PR Consultancy of the Year by PRovoke Media, formerly The Holmes Report.

Contact for inquiries regarding this release
Public Relations Department
Dentsu PR Consulting Inc.
Email：info@dentsuprc.co.jp
Website：https://www.dentsuprc.co.jp/