Tokyo, July 2, 2026—Dentsu PR Consulting Inc. has won Bronze in the Environmental category at PR Awards Asia-Pacific 2026, organized by Haymarket Media, a UK-based publisher of specialist PR and marketing media.

The award-winning project is “Tsugiki: Coffee Reborn,” developed for Tully’s Coffee Japan Co., Ltd.

PR Awards Asia-Pacific recognize outstanding marketing and communications initiatives from across the region. The project was honored for its excellence in the environmental and sustainability field. “Tsugiki: Coffee Reborn” was led by CRAFT PR Laboratory, a team composed of members from Dentsu PR Consulting and Dentsu Inc.

Overview of “Tsugiki: Coffee Reborn”
Client: Tully’s Coffee Japan Co., Ltd.
Entry Company: Dentsu PR Consulting Inc. and Dentsu Inc.
Award Category: Environmental — Bronze

Against the backdrop of the “2050 problem,” in which suitable land for coffee cultivation is projected to decline significantly, the project applies Tsugiki, a traditional Japanese grafting technique, to help coffee producers overseas regenerate endangered native coffee varieties distinctive to each cultivation region. The initiative contributes to improving producers’ income and provides coffee farmers with a new, sustainable means of livelihood.

About Dentsu PR Consulting Inc.
Dentsu PR Consulting Inc. is a specialist public relations company within the Dentsu Group. Since its founding in 1961, the company has supported reputation management as a strategic partner to corporations, government agencies, local governments and organizations in Japan and overseas. Through data analysis, insight-driven content development and optimal information distribution design, Dentsu PR Consulting works with clients to contribute to social innovation. The company has been named Japan Consultancy of the Year and North Asia PR Consultancy of the Year by PRovoke Media, formerly The Holmes Report.

Contact for inquiries regarding this release
Public Relations Department
Dentsu PR Consulting Inc.
Email：info@dentsuprc.co.jp
Website：https://www.dentsuprc.co.jp/