Dentsu PR Consulting follows the "Dentsu Group Code of Conduct" and "Dentsu Group Sustainability" as its guiding principles, and through the power of PR connects companies, society, and consumers, contributing to the realization of a sustainable society.
Our company continuously works to create a workplace environment where everyone can work authentically, including the promotion of DEI. As a result of these efforts, we have received the "Gold" rating for three consecutive years in the "PRIDE Index," which evaluates initiatives supporting LGBTQ+ and other sexual minorities in the workplace. In June 2023, we also received the highest three-star certification under the "Eruboshi Certification," a recognition for companies promoting women’s active participation established by the Ministry of Health, Labour and Welfare. In 2025, we also obtained the "Kurumin Certification" as a company that supports child-rearing.
Environment
Approach and Policy
Based on the Dentsu Group Environmental Policy, Dentsu PR Consulting regards the preservation of a sustainable global environment as an important management issue and promotes continuous efforts to reduce environmental impact.
Consideration for the environment is a responsibility inherent in corporate activity itself. It also serves as a foundation for enhancing the value of our business and building trust with society and stakeholders.
Dentsu PR Consulting will continue to ensure that environmentally conscious actions are thoroughly practiced across the company.
Key Initiatives
Commitment to a Science-Based Net-Zero Target
As a member of the Dentsu Group, Dentsu PR Consulting is advancing initiatives aimed at realizing a sustainable society. To support the sustainable growth of clients and society as a whole, the Dentsu Group is working to accelerate the transition to a low-carbon society and mitigate the future impacts of climate change.
As part of this effort, the Group has set a goal of achieving net-zero greenhouse gas (GHG) emissions across its entire value chain by 2040. To achieve this, emissions reductions are prioritized first, while any remaining emissions (less than 10%) will be addressed through highly reliable and verifiable GHG removal schemes.
https://www.dentsu.co.jp/sustainability/climateaction/
Acquisition of ISO 14001 Environmental Certification
As a member of the Dentsu Group, Dentsu PR Consulting has obtained certification for the environmental management system ISO 14001:2015.
Everyday Environmental Initiatives
Dentsu PR Consulting implements a range of day-to-day environmentally conscious measures, including the adoption of Cool Biz and Warm Biz, reducing CO₂ emissions by limiting air-conditioning use, separating waste, and actively using recycled paper.
Social
Approach and Policy
Guided by the Dentsu Group Code of Conduct, Dentsu PR Consulting is committed to helping build better relationships among companies, society, and consumers through business activities grounded in respect for human rights and understanding of diverse values.
Key Initiatives
DEI
We are committed to creating an environment in which every individual can fully demonstrate their abilities.
Women’s Empowerment
Dentsu PR Consulting supports diverse ways of working through concrete initiatives, including endorsement of Keidanren’s “Challenge for 30% by 2030,” increasing the ratio of female employees and women in managerial positions, achieving 100% parental leave uptake among both men and women, and obtaining relevant certifications and recognitions.
Keidanren’s “Challenge for 30% by 2030”
Dentsu PR Consulting supports Keidanren’s “Challenge for 30% by 2030” and have set a target of achieving a female representation ratio of 30% or more among our officers by 2030.
Three-Star Eruboshi Certification
In recognition of our initiatives to promote women’s empowerment, as well as improvements in the ratio of female employees and women in managerial positions, Dentsu PR Consulting has received the highest three-star rating under the Eruboshi certification granted by the Minister of Health, Labour and Welfare.
Kurumin Certification as a Childcare Support Company
As part of our efforts to support diverse ways of working, including achieving a 100% parental leave uptake rate for both men and women, Dentsu PR Consulting obtained Kurumin certification in 2025 as a company that supports childcare.
Reference URL：https://positive-ryouritsu.mhlw.go.jp/positivedb/detail?id=12863
Promoting Understanding of LGBTQ+ and Developing an Inclusive Workplace
Dentsu PR Consulting is working to deepen understanding of LGBTQ+ issues and create a workplace where everyone can work with peace of mind. In addition to revising internal systems so that various programs related to spouses and family members also apply to same-sex partners, thereby enabling access to allowances and employee benefits, we are promoting the development of an inclusive organization through support for various declarations and learning opportunities both inside and outside the company.
Received the Highest “Gold” Rating in the PRIDE Index for Three Consecutive Years
Dentsu PR Consulting received the highest Gold rating for three consecutive years in the PRIDE Index, an evaluation index for workplace initiatives related to LGBTQ+ and other sexual minorities.
Reference URL：https://www.dentsuprc.co.jp/en/news/20251114/
Major Initiatives
Support for the “Business Support for LGBT Equality” Declaration
Dentsu PR Consulting supports the Business Support for LGBT Equality Declaration led by EqualityActJapan.
Based on the principles of equality and non-discrimination set forth in our human rights policy, we are committed to creating an environment in which everyone can work in a way that is true to themselves, regardless of sexual orientation or gender identity.
https://www.dentsuprc.co.jp/news/20251110/
Support for Pride1000, the Executive Ally Network
Three of our executives—Takamasa Yamaguchi, Motoko Kunita, and Eriko Komiya—support Pride1000, an executive ally network, and are promoting initiatives led by management to advance understanding of LGBTQ+ issues and help realize a more inclusive society.
https://workwithpride.jp/pride1000/
Supporting the Operation of Famiee as a Supporting Company
Through our support for the Famiee Project, Dentsu PR Consulting helps promote a society in which diverse family structures are naturally recognized, including LGBTQ+ couples, common-law couples, families formed through sperm or egg donation, families formed with the support of surrogacy, and single mothers supporting one another as they live together.
Ongoing Activities by the Cross-Functional DEI Project Team
Our DEI Project is an organization established to deepen understanding of the necessity and value of DEI, enhance related knowledge and skills, promote internal communication, foster understanding of diverse careers and working styles, and advance the systems and workplace environment needed to put these ideas into practice.
Reference URL：
https://www.dentsuprc.co.jp/news/20240704/
https://www.dentsuprc.co.jp/news/20240412/
Promoting a Co-Creative Society with People with Disabilities
Dentsu PR Consulting strives to deepen understanding of people with disabilities and are strengthening our systems through initiatives such as enhanced recruitment and hiring efforts and employee training programs.
Operational Support for IncluFES
To help realize an inclusive society, Dentsu PR Consulting supports IncluFES, an event designed for everyone to enjoy, including children with severe disabilities.
https://inclufes.jp/
Implementation of Dialogue in the Dark Training
Every year, Dentsu PR Consulting conducts Dialogue in the Dark training sessions, in which participants engage in dialogue and experiences in complete darkness under the guidance of visually impaired facilitators. These sessions provide opportunities to cultivate empathy and awareness of diverse perspectives.
Activities as a Supporting Member of the Parasports Promotion Network
As a supporting member of the Parasports Promotion Network, Dentsu PR Consulting supports initiatives aimed at expanding parasports and realizing an inclusive society.
Hosting DEI Workshops
Dentsu PR Consulting regularly holds DEI workshops for employees to deepen understanding of diversity, equity, and inclusion.
Fostering the Next Generation
From the perspective of nurturing the next generation, Dentsu PR Consulting has long supported PR education through activities such as dispatching lecturers and giving talks. Since 2024, we have also been holding PR-themed exhibitions as part of our efforts to provide PR-related educational opportunities for the next generation.
Governance
Approach and Policy
Under the Dentsu Group’s governance framework, Dentsu PR Consulting is committed to thorough legal compliance and business ethics. We strive to strengthen governance that meets stakeholder expectations by ensuring transparent business operations and appropriate risk management.
Key Initiatives
Information Security (ISO/IEC 27001 Certification)
As we handle personal information and our clients’ confidential corporate information, we have been committed to proper information management since obtaining certification for our information security management system, ISO/IEC 27001:2022 (JIS Q 27001:2023)．
In addition, we have established social media usage guidelines and provide employees as well as external partner companies with guidance on important considerations when using social media.
Legal Compliance
Dentsu PR Consulting makes every effort to ensure legal compliance both at the corporate level and by each individual employee. We regularly hold study sessions attended by all employees and conduct awareness-raising activities on standards of conduct expected of employees both as business professionals and as private individuals.
Commitment to Professional Ethics in PR
As standards for employees’ professional conduct, we support and put into practice the Code of Conduct and Code of Ethics of the International Public Relations Association (IPRA), as well as the Code of Ethics of the Public Relations Society of Japan (PRSJ).
In word-of-mouth (WOM) marketing activities, we also carry out our work related to online consumer-to-consumer communication in accordance with the WOMJ Guidelines established by the WOM Marketing Association of Japan.
We also comply with relevant laws and regulations in advertising displays and expressions, and as a member of Japan Advertising Review Organization (JARO), we conduct our business so as to provide appropriate information that does not mislead consumers.
